How real estate photography can make the sale of your home

An estimated 60 million people visit New York City every year, and they all need a place to stay in the city. In the past, the obvious choice was a hotel. Nowadays, many people look to Airbnb for short-term lodging in the city because oftentimes it provides a cheaper and more comfortable alternative. Many people have offered up their homes to strangers on Airbnb to make some extra money. “Inside Airbnb” is an independent database that tracks Airbnb’s metrics and analyzes its impact on the residential housing market. The site reports that there are 41,187 Airbnb listings just in New York City. So, how can a listing stand out in such a crowded market? The answer is real estate photography.

Real Estate Photography is Essential

Peter Lorimer, CEO of PLG Estates, is a real estate broker with a lot of experience in the business of selling homes. He says that real estate photography is an absolute must when it comes to marketing your home because of all the competition today. Also, we live in a fast-paced “160-character world” where buyers skim through the internet quickly to find homes. In order to capture the interest of a customer, it is crucial to have eye-catching photos. The same thing goes for Airbnb. Shoppers scrolling through the Airbnb app looking for a place to stay will only pause if they see a photo that catches their attention. Real estate photography can really make or break the sale.

Real Estate Photography

Before

Real Estate Photography

After- Photo by Harry Lim

This is why Airbnb started to offer professional photography services directly to their hosts. At first these services were free on the Airbnb website. Now, hosts need to pay to have a professional photographer come to their home to take photos. However, the cost of a photography session might be worth it if the host secures more bookings for their home as a result. According to Airbnb’s website, you will be matched with a photographer on their website in your area. You will get at least 12 photos of your space in a 1 hour session and the cost depends on the location and size of your home.

 

Career Opportunities at Airbnb

This service helps Airbnb hosts, but it also offers opportunities in real estate photography for freelancers looking to make some extra money. An Airbnb photographer can make their own work schedule by accepting only the locations they wish to photograph. Rhys Cooper is a freelance photographer that is very content working for Airbnb. He says that they pay well considering that they “consistently send you hundreds of job offers a year without you having to invest a single cent or minute of your time on marketing.”  This opportunity makes it so easy to meet potential clients for other photography services. It’s beneficial to create an online portfolio online that makes it easy to showcase your other photography skills. It is very easy to apply to be a photographer for Airbnb on their website. All you need is to fill out a form and include your resume.

 

Targeting Your Market

Evidently certain houses are more suitable for certain people, so it might be valuable to consider marketing toward a type of person or group when selling a home. If the main feature of a home is a swimming pool or a big backyard, it might be more suitable for a family. If there are lots of bedrooms in the house and lots of fun nightlife in the area, the house would be more fitting for a big group of people. Good real estate photography highlights the most important elements of a home so that you can make a sale.

Real Estate Photography

Photo by David Hieb

Aerial Real Estate Photography

One of the newest trends in real estate photography is to use aerial photography to make a listing stand out. This is especially useful if one of the most important features of a home is its surrounding area or backyard. Bretten Smith and Walter Lappert have tapped into this new market and started a company called CharlotteUAV in 2014. They are both Air Force veterans who decided to use the technical skills they learned from arming bombers with precision weapons in order to create commercial drones. These drones are even equipped with thermal scanners that can survey houses from above and even detect leaky roofs. Drones offer a cheaper alternative to helicopters for aerial views. In a fierce housing market, these dramatic and eye-catching photos can set a property apart.

Aerial Real Estate Photography

Photo by Kees Streefkerk

Real estate photography is not just important for those trying to sell their homes on the market or on Airbnb. It is also creates a lot of photography jobs. Especially as Airbnb’s market grows, more and more opportunities will open up for photographers. This way, they can meet new people to broaden their clientele. A more diverse clientele and subject matter can create a more enhanced photography portfolio which translates into more success for the artist.

 

Featured Image By Daniel Barnes