Branding is a marketing strategy that corporations use to create an idea around the concept of their brand. When you hear the name of a well-known brand, specific feelings and ideas pop up in your mind. Most probably, the brand worked on branding and marketing campaigns to raise awareness of their brand and influenced you to have those ideas. Somehow, people trust personal entities more than corporations.
That is why personal branding is a powerful tool everybody can take advantage of. Literally, the concept of personal branding means to brand yourself, and your brand is the image and perception you project to others. Therefore, you have the capability of managing what people perceive from you and it is your responsibility to take care of it and be able to obtain benefit out of it. / continue reading