Fashion Illustration and Social Media get tighter
Modern day society has affected almost every job. The internet and social media are reaching across the world and leaving a mark. Fashion illustration is no stranger to this. With the rise of Instagram, Flickr and Pinterest, the barriers between professionals and amateurs have eroded significantly. Illustrators with art degrees are not the only ones that get hired and the sector has quickly adapted to that.
Fashion Illustration is growing
Fashion Illustration emerged when photographers were not allowed into the runways. Many illustrators covered these events for magazines and newspapers and gave them a unique style. With the rise of digital photography, the industry saw a small decline of illustrators in the fashion mass media. Publications that use pictures are now faster, cheaper and higher quality thanks to technological advances. Nevertheless, this trend is reverting as most of magazines have been hiring more fashion illustrators to include a personal touch in their designs.
All this considered, it might be time to consider moving away from digital content in order to focus more on pure artistic drawings. Sometimes the subjective view of an artist unveils details that even the best camera cannot take. It is true that experienced fashion illustrators can earn top dollar for their unique point of view. In the end, succeeding in this career is not easy, but the reward is definitely worth it.
Social Media is the secret sauce
Fashion Illustration has changed a lot since its early days. Not only the equipment and the techniques, but also head-hunting and getting recognized have transformed drastically. Social media has become the best weapon for talented illustrators that want to land a job. Instagram has acted as a catalyzer for many hobbyist who started side-projects and are now professionals. Many fashion followers promote content by sharing, liking and commenting. Therefore, head-hunters regularly use social media to look for new talent.
Many creators left their former jobs when they reached popularity through social media and contractors started asking for their online portfolios. However, it is difficult to establish yourself if you do not have experience as a freelancer. Following your dreams gets hard when you don’t know where to set your prices or how to stand out in a sector with fierce competition.
Versatility has value
Expanding your skills and keeping yourself open to many different opportunities is very beneficial. You don’t necessarily want to be stuck in Fashion Illustration. Learning how to manage your social media is crucial to making it to the next level. Understand the viewer that you want to appeal and drive that traffic to your online portfolio for turning them into permanent fans or clients. Nowadays there are dozens of top fashion creatives out there sharing their content constantly and using Instagram is a good way to keep the audience updated.
I promise those are happy tears 😉 one thing you might notice in these illustrations is the strong reference to contemporary, street style fashion. Illustration is about communication so every detail, from the collar of a shirt to an earring, was carefully considered. It made me raise the bar for myself…probably why I can’t stop shopping now 😂
Good Personal Branding closes deals
Lastly, when a fashion illustrator is evaluated for a job, there is much more on the table that only the quality of drawing. Style and overall image is easily checkable through social media, so work on it! Employers hire a professional not just for their drawings but also for their uniqueness. Creating a different personal brand in your online portfolio and social media accounts can really make the difference.
Featured Image by Joe Gardner.